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Water is Life, Plastic is Not

All life needs water, yet if we do not change the way we consume it, we could very well choke the life from our planet. Drinking from disposable plastic bottles is a characteristic of our on-the-go culture. It’s convenient, it’s cheap and there’s the peace of mind that comes with knowing that bottled water is […]

Everything You Think You Know About Men & Women Is Invalid

When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has […]

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The Truth Behind Ethical Branding

Peter Gan and Shaikh Shahnaz uncover the truth behind ethical branding and how it can potentially increase the value of a brand.