This year of the Boar we wish you health and harmony, wealth and longevity, peace, love and joy to your entire family. May you always have more than you need, faith to weather the harshest of storms and the courage to always do what is good. Gong Xi Fa Cai from all of us at […]
Why Tone of Voice is Important to Your Brand Maya Angelou once said, “People don’t always remember what you say or even what you do, but they always remember how you made them feel.” Imagine if someone was abrasive or officious in manner to you upon first meeting. Even if what they said was not […]
As Mahatma Gandhi said, “Earth provides enough to satisfy every man’s needs, but not every man’s greed.” The Earth’s resources are finite, but man’s greed is infinite. There is nothing wrong with capitalism if it actually promotes a more equitable distribution of wealth and equal access to opportunities. Similarly, there is nothing wrong with consumerism […]
Happy New Year 2019! To kick you off on the right foot and help you really connect to your customers this year, here are 9 branding and marketing trends and strategies you might want to keep in mind when devising your plans. Without further ado, in 2019 you should: Think Instagram Visual marketing will always […]
Many would agree that 2018 was a tumultuous year – a year of change and new beginnings, with the highest of highs and the lowest of lows. While certain events and circumstances are beyond our control, what we can control is our reactions to them. We can choose to be grateful on all the gifts we […]
Christmas time is near, and shoppers begin to amass in malls as the day gets closer. Seasonal branding can truly be a feat, having to find that intersection between your target audience and branding goals that coincide with both the brand and the season. To get you prepped up, here are 12 branding tips to […]
Christmas is a time for giving and this year, Iceland, a supermarket chain in the United Kingdom wanted to give the issue of deforestation some much needed attention with their festive campaign. Earlier this year, Iceland became the first major UK supermarket to pledge to remove palm oil from all its own-brand foods. Palm oil […]
In this self-inquisitive generation where we constantly question every task down to the most minute detail, brands too evolve to become more cognizant to differentiate, grow and stay relevant. Traditional management models demand for a vision and mission statement; And while they sound like very grounding, heavy words, that’s exactly what they are. Vision […]
Beauty is in the eye of the beholder – or is it? Certainly, Aliff Syukri learned the hard way that what he perceived as beautiful or ugly could not be generalized to the wider population. The socialite/host received wide spreading backlash after he singled out a female audience member for being “ugly” and […]
Every year, on the nights prior to the official launch of the latest iPhone, consumers camp out in long lines in hopes of being one of the first to nab the latest product. But iPhones are not limited releases, so why the effort of going through unnecessary lengths to get the very same device that […]
From the crispy rendang controversy to the more recent Hainanese chicken rice “scandal”, there has been a lot in the news this year of how Westerners are trying and failing to meet the lofty standards of Eastern cuisine. This got us thinking – as Malaysians, we are definitely proud of our food. But […]
