Millennials will finally enjoy a spotlight shift after years of analysis, disparaging headlines and collective handwringing from previous generations. Generation Z are born after 1995, and they will be graduating college and joining the workforce soon, hold great influence and buying power. So its probably handy to get to know Generation Z a bit better. Here […]
If you have seen or driven past these billboard ads where they talk about products and the things it can do, as vague as this experience may sound, that probably is the extent of what you would remember of it. While feature-driven marketing strategies do work, it can be quite hard for the feature to […]
A logo is the most recognizable part of a brand. Sometimes a logo is worth its weight in gold – people across all nations, languages and culture can instantly recognize the Golden Arches, the Coca-Cola script or the Macintosh Apple. The term logo is a shortened form of ‘logogram’ which means a sign or character […]
When Rembau MP Khairy Jamaluddin remained sitting alone in Parliament after his fellows staged a walk-out, Malaysians responded with a flood of memes. Whether they were doing it to stand in solidarity or simply couldn’t resist the opportunity, the results were mostly hilarious. Malaysians are […]
When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has […]
In 2012, Swedish brand H&M was a big deal on the local fashion scene. When they opened their flagship store in Lot 10, Bukit Bintang, 1,500 fans and enthusiasts lined up for over eight hours outside in anticipation of their grand opening at 11am. With its trendy togs priced at affordable prices, H&M allows us […]
The World Cup craze has been going on for just under three weeks and has reached fever pitch this week. The world’s largest single sporting event, hosted in Russia this year, has been hailed as one of the most unexpected games ever because of its surprise wins from fresh new countries who beat stalwart champions […]
The World Cup is possibly the one current event that manages to unite not just a country, but the entire world. There’s just something about the Beautiful Game that fosters a feeling of brotherhood among people who may want to have nothing to do with each other on regular days. And with billions tuning into […]
What’s In a Name? Names are often the first point of contact between a customer and a brand and is therefore part of the first impression. Beyond that, names stay in the customer’s mind and public consciousness long after several rebranding exercises as the hook which the brain uses to recall the product with which […]
Every Raya, we look forward to the same things : Balik kampung, rendang tok, main mercun, the meriah feeling, new clothes, asking for forgiveness from our nearest and dearest, and just enjoying the general feeling of joy and togetherness, surrounded by our family and friends. But every Raya is also a new opportunity for certain […]
I’m not adverse to luxury. In fact, looking around at any strata of society, one would be hard pressed to find someone who is. People have always been fascinated by the rich and famous, jet setting across continents, staying at the most established hotels, sailing in private yachts. Oops. I think I elicited a sneeze […]
Recently in the cinema, we were mildly bemused to see one phone ad after another run that were virtually impossible to tell apart. Huawei, Vivo and Oppo all put out ads for their new phone touting a new feature called AI selfie (after 3 ads at least that point did enjoy some recall), and all […]
