Commodity is the new face of luxury. From Tokyo to Milan to New York, the ever-growing fashion industry has seen a major market shift that is now being taken over by streetwear designs. This is due to a mishmash of urban, skate and sportswear designs among other casual styles adopted into the modern, athleisure aesthetic of […]
The lines of age are starting to get blurred; The younger generation are starting to climb up the higher ranks, they think much more maturely than those of their age in the generations before them, and they appreciate the idea of a healthy competition and working together for the collective benefit of the world. You […]
Sissons Paints has been operating since 1959, which makes it nearly as old as Malaysia itself. While not strictly a Made in Malaysia brand, its sheer staying power in a market crowded with over a 100 competing brands makes its story worth telling. The brand actually dates back to 1803(!), when the Sissons brothers […]
What can you achieve in 10 seconds? Usain Bolt managed to run a 100 meters in 9.81 seconds. Mere mortals may simply be able to tie a shoelace, take a selfie, or send a text. Now, with the advent of the video ad, there’s another challenge – how to hook a viewer’s attention in 10 […]
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September 16 is synonymously known to all Malaysians as a day to celebrate the birth of Malaysia: the coming together of the peninsular Malaya and the east states of Sabah and Sarawak. It is also the day that One Nation Fits All (ONFA) was born. One Nation Fits All is a platform that strives to […]
This Sunday the 16th of September, we celebrate the most quintessentially Malaysian holiday- Malaysia Day. It’s the day that East and West Malaysia became one country, united to become the Malaysia we know today and love. It is our nation’s birthday. And no other day is as appropriate as Malaysia Day to celebrate […]
The realm of content and social media marketing has evolved over the past decade, opening what was a fresh new crevice in the world of testimonial advertising, now known to us as influencer marketing. Influencer marketing uses influential people to guide the masses on social media. As consumers in this day and age are […]
This being Merdeka week, we would of course love to wax lyrical over how far we have come together as a country. We have a new government after all, elected against all odds and through hard work, dedication and the co-operation of all races. Our cities are thriving hubs of art, culture and amazing food. […]
Consider this: your brand is an entity of its own, almost like a person. The way you look, talk and carry yourself are all important aspects in gaining a person’s trust. Brands work the same way, from design choices to the way your brand communicates, all these details can and will set you apart from […]
If you have seen or driven past these billboard ads where they talk about products and the things it can do, as vague as this experience may sound, that probably is the extent of what you would remember of it. While feature-driven marketing strategies do work, it can be quite hard for the feature to […]
A logo is the most recognizable part of a brand. Sometimes a logo is worth its weight in gold – people across all nations, languages and culture can instantly recognize the Golden Arches, the Coca-Cola script or the Macintosh Apple. The term logo is a shortened form of ‘logogram’ which means a sign or character […]
