When Rembau MP Khairy Jamaluddin remained sitting alone in Parliament after his fellows staged a walk-out, Malaysians responded with a flood of memes. Whether they were doing it to stand in solidarity or simply couldn’t resist the opportunity, the results were mostly hilarious. Malaysians are […]
What’s In a Name? Names are often the first point of contact between a customer and a brand and is therefore part of the first impression. Beyond that, names stay in the customer’s mind and public consciousness long after several rebranding exercises as the hook which the brain uses to recall the product with which […]
I’m not adverse to luxury. In fact, looking around at any strata of society, one would be hard pressed to find someone who is. People have always been fascinated by the rich and famous, jet setting across continents, staying at the most established hotels, sailing in private yachts. Oops. I think I elicited a sneeze […]
‘May the 4th be with you’ started as a pun shared by hard core fans who quickly connected with each other on the internet. Soon it became a grassroots tradition which fans all over the world soon proclaimed as ‘Star Wars Day’. This simple idea, though not created by Lucasfilm, was eventually embraced by the company. They […]
Young people have been constantly told that taking an arts degree is a waste of time – that the money has and always will be in business and STEM industries. While that’s still true, businesses today are seeing a spiking demand for graphic illustrators, web designers, and content creators. This is the age of digital […]
Thinking outside the box is such a cliché buzzword it’s a wonder no one actually can offer an apt, consistent explanation as to what that really means. Employers love listing the ‘ability’ as a requisite for candidates when carrying out interview processes. Applicants often describe themselves as ‘out-of-the-box thinkers’ as placeholders for something else that […]
For some, Valentine’s Day is the golden opportunity to express your love to your significant other. For companies, it’s a time to roll out the love tours, overpriced flowers and cheesy romantic ads. For a lot of us, Valentine’s Day has become a stale and superficial commercialization of romance. Today, there are a lot of […]
As long as humanity has had products to sell, people have devised ways to communicate their availability and benefits to potential buyers. And just as humanity has advanced a long way, advertising has also evolved significantly from town criers at every corner or print ads on papyrus. In fact, advertising nowadays may seem like science […]
We often look at consumers as target demographics, audiences and statistics that it’s become easy to be detached – to be so far removed from understanding and really connecting with people that businesses attempt to target. For a lot of us, passersby have become no more than mere shadows around us; as if puddles of […]
We’ve been talking a bit about positivity and its great effects on body, mind, soul and life in general but so far it has all been theory. It was time to get practical : Can positivity positively impact lives? Can we infect others with positivity as easily as we spread our flu germs? So this […]
It’s the New Year and companies are focused on targeting people making resolutions. Food, drink, health and lifestyle brands are capitalizing on health-driven resolutions with health-conscious campaigns. On the other hand, utility-based services are wise to target resolution-makers with better planners, task-managers and productivity apps. In the sea of brands hungry for eager resolution-making consumers, […]
Happy New Year everyone! Are you ready to take on 2018? While some resolutions are made to be broken, one thing you can do for a healthier, more productive life is to adapt a more positive attitude. Negativity thinking doesn’t help in any way, in fact it can even shorten your lifespan, while positivity can […]
