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What Has Been Seen, Cannot Be Unseen

Unless you’ve been completely disconnected from the social media world (or newspapers for that matter), you must know that late last week, billionaire entrepreneur Sir Richard Branson FINALLY made good on his promise to dress up as a cabin crew on AirAsia. Yes – tight-fitting skirt, bold red lips, shaved legs and all. The stunt […]

Building Brands

I’m sitting in the office on a Saturday. It’s 5pm and I’m procrastinating. I have got to complete my week’s tasks before I rush off to catch a flight to Phuket, or else return to the office at the risk of being set aflame by angry colleagues. Anyway. I recently went to a talk where […]