The Internet today is a culmination of cultural phenomena that our society experiences in today’s digital age; and out of the many, one in particular sticks out like a sore thumb – memes. If you don’t already know, memes are basically viral trending photos, animations, videos or behaviors that are individually adapted to reflect the […]
2014 was nothing short of a whirlwind year! For Malaysia as a whole, it definitely did feel as though there were more downs than ups – with a literal whirlwind to boot. The way the year panned out, what with aviation tragedies one after another, and east coast floods of biblical proportions, it should give […]
Have you ever heard of the elevator pitch? The term comes from a hypothetical scenario of accidentally meeting someone extremely important in an elevator. By being trapped in this box together only momentarily, how would you pitch an idea to them in an interesting yet brief manner – adding value to what you say, hoping […]
It was 57 years ago that the resounding words of ‘Merdeka’ first echoed through the halls of Stadium Merdeka and the hearts of our people. As the day that marks our country as an independent, sovereign nation, it is no surprise that the buzz on ground is the liveliest this time of year. The advertising […]
It’s challenging to save up money for ourselves, but what’s more challenging than that is to raise a huge sum of money for a noble cause — especially when it does not affect us directly. But what cause would require a lot of funding, and why does it deserve the awareness it doesn’t already have? […]
Almost everyone grew up watching TV shows; be it sitcom, thriller, drama or sci-fi, every show we adored have moulded the way we think in real life. Although some may argue that books have shaped human minds more than television, it is undeniable that television has changed our culture on a completely different magnitude. To […]
We recently found ourselves embroiled in a debate about the recent viral marketing ploy by Beer Factory. Albeit successful in creating awareness about their upcoming promotions, there was a backlash in regards to public reaction. A majority of the people were upset that they had been duped into promoting Beer Factory. Words like ‘tacky’ and […]
If there’s one thing you can learn from the Internet, it is that its inhabitants love to feel connected. This is evident from the constant flow of junk appearing on our Facebook timelines – what with the tons of masked pleas from friends asking for acceptance and approval (please “Like”!) in the form of ab-baring […]
As you may have heard, the world welcomed a royal baby this week! And judging by the throngs of reporters, photographers and random well-wishers that waited eagerly to catch a glimpse of the baby prince – it’s a pretty big deal. “Is it a boy or a girl?” “What will the baby’s name be?” […]
Like most of us in the advertising and branding world, we’d like to think of ourselves as somewhat a troupe of artists – creating works of art that drip with hidden meanings and raw emotion, allowing the selected audience that we’ve handpicked ourselves to decipher our Salvador Dalí-like masterpieces. Okay, I admit, that statement is […]
Unless you’ve been completely disconnected from the social media world (or newspapers for that matter), you must know that late last week, billionaire entrepreneur Sir Richard Branson FINALLY made good on his promise to dress up as a cabin crew on AirAsia. Yes – tight-fitting skirt, bold red lips, shaved legs and all. The stunt […]
When’s advertising not advertising? When it drives women to reassess the way they see themselves. When it allows others to see through the eyes of the blind. When it shows us the conscience of smokers. When it gives you hope for humanity. When it fills the world with positive colour. Because advertising doesn’t always have […]
